In the spring of 2022, Finlay competed in the Bell Canadian Swimming Trials and found himself racing in a blank cap with no name or logo to represent who he was or where he was from. Finlay loved competing for a team, whether it was his hometown club the Okotoks Mavericks, or his ISL team the Toronto Titans, and especially for Team Canada. As an avid Formula One fan, he was always intrigued with the unique personal logos that each of the drivers wore on their helmets. This started him thinking about a logo of his own.
The more he thought about it, the more he liked the idea of creating a personal athletic logo to represent what Finlay is all about, so he got to work sketching out ideas. When he hit a bit of a creative brick wall, his Dad suggested writing his nick-name in the shape of a shark’s fin. After he sketched out some concepts, Finlay knew this was the right direction and after a lot of re-designs, tweaks and graphic design help, the FIN logo was finalised.
The next step was bringing the logo to life. Finlay worked with Speedo Canada and XOXO Sports who showed a lot of interest and were hugely helpful taking the logo from the computer screen onto his swim caps. Now Finlay has a personal brand that helps him stand out and be easily recognised whenever he races.
For Finlay, the FIN represents:
· Working hard
· Racing fast
· Having fun
As Finlay says, “I love racing, but I know that I have to work hard to succeed and I always race my fastest when I am having fun – that is what it is all about. I am super excited about my logo. I get my swimming genes from my Mum and now I also have a bit of my Dad’s creativity with me in the pool as well”.
A personal logo is not common in the world of swimming, let alone swimming in Canada, but Finlay likes to be different and to break the mould.
This is just the start of the FIN. It is currently unique for Finlay, but the goal is to branch out.
Stay tuned for the next stage of the journey….…